11 Design Principles
While there’s much debate about how many design principles you will find (and even what they mean), there are several that appear regularly and are more consensual. Design principles are a set of rules that designers can follow when developing a composition to style a creatively pleasing and functionally appropriate work.

The goal of these rules is always to convey the message in the most organised and functional way possible.

Beyond all the experimentalism, which is always welcome, it is essential to know this is of the fundamentals, the bases. Every little bit of design has a structure beneath the top that supports it and helps it be relevant, interesting and balanced design agency. Beyond all the experimentalism, which is always welcome, it is essential to know this is of the fundamentals, the bases. Every little bit of design has a structure beneath the top that supports it and helps it be relevant, interesting and balanced.

Proportion
Proportion defines an ideal relationship between elements and between elements and spaces. Applied well, as artists have prepared for centuries, it can evoke a feeling of wholeness and fullness

Space
Proportion defines an ideal relationship between elements and between elements and spaces. Applied well, as artists have prepared for centuries, it can evoke a feeling of wholeness and fullness

Size
Size is how large or small something is in terms of something else. It defines importance, creates visual interest through contrast and directs attention.

Hierarchy
Hierarchy is linked to the relative importance of elements in the design. The main elements should seem to be the most crucial and vice versa.

Contrast
Differentiated elements in a design should stand aside from each other. One way to make this happen is through contrast. A good CONTRAST – which is often achieved using colour, tone, size, etc – enables you to guide a person’s eye of the beholder in an all natural way

Repetition
Differentiated elements in a design should stand aside from each other. One way to make this happen is through contrast. A good CONTRAST – which is often achieved using colour, tone, size, etc – enables you to guide a person’s eye of the beholder in an all natural way

Variety
Height+Width=Shape. All of us know the fundamental shapes: squares, triangles, rectangles and circles. Less banal as well as extravagant shapes can be used to attract attention. There are three main ones: geometric (mentioned), natural (leaves, people, etc.) and abstract (stylisations, icons, etc.)

Balance
Proximity provides visual unity in a design. If two elements are related together, they should be positioned close together. By doing this, visual clutter is reduced and organisation enhanced, thus increasing the viewer’s understanding.

Alignment
Proper alignment in a design means that any element present must certanly be visually connected to another. It provides coherence; nothing looks out of place or confusing whenever a good alignment has been applied.

Movement
Movement guides the viewer’s eye through the design. Emphasis and positioning can guide in one element to another by focusing and leading where it is most important.

Rithm
The area between elements can make a feeling of rhythm that can be used to generate many different sensations, such as calm – with a typical rhythm – or excitement – by having an irregular rhythm.

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