Last week, someone at the Online Think Tank had asked me the reason I am through to all the most recent news – he asked; “where do you receive your news anyway?” What he really was asking is if I acquired most of my news online, from the newspaper, radio or TV? Interestingly enough, I get my news from those sources. Online, I take several RSS feeds, ezines and surf the online news. You see, as an enormous “news intake junky” myself, I could claim that both online and offline news are important.
Where do you receive your news? Where do we tend to have most of our news? Yes, this is a very good question, and some say news is like politics and all news is local stiri transilvania, meaning that you need to see the local newspaper, watch the local TV, listen to the local radio and head to localized online portal venues. Great news for local media at a time when much of the advertising dollar is moving towards online venues.
But how people obtain news is really hard to say. For several like me it is a combination of sources. Maybe, but without proper research, it is simply all talk. Actually, I read an interesting blog last week that addressed this issue and cited several surveys that contradicted each other, done obviously by the media of every different venue, convenient indeed. This indicates in my experience this gentleman’s blog makes a great point in he shows these “news polls” for what they are. What’s that famous saying; liars figure and figures lie, often enough is the actual truth.
In B2B Magazine which really is a print magazine touting the greatness of Online Marketing, which is funny in itself, it showed a study that radio, TV and newspapers were building a slight come back advertising, obviously that is only because those media outlets work best for elections and you can find big bucks being spent. Thus, they must maintain the image that individuals are viewing, thus more studies, “done by them” to promote themselves. Still, I came across it ironic that B2B Magazine agreed with the stats.
Needless to say, when it comes down seriously to it, most politicians are becoming a greater percentage of their contributions online so there’s plenty of push for valuable content, locally, regionally and even nationally and global. I came across your comments spot on, and this is a deep question, that I too would like answered with empirical data, real research, unbiased. Indeed, I enjoyed this gentleman’s blog in regards to the media and how people obtain news, it certainly got me thinking, and I hope I passed this to you.