When you have started recording your podcasts and learned how exactly to edit and publish them, afterward you need to promote them. You may curently have a tiny subscriber list or several friends that will pay attention to your episodes, and that’s good. But to be able to grow your audience and actually make it worthwhile, it requires some promoting. Here are some other ways to promote your podcast.
Publish it on iTunes (Apple Podcasts)
There are certainly a lot of men and women who pay attention to Apple Podcasts (formerly iTunes), including other podcasters, which means this should really be one of many first things you do AppSumo. Even though you are not an iPhone user, thousands of people are. Just having your podcast Apple Podcasts in the marketplace might help get you noticed.
Lots of people don’t know what podcast they are seeking and will just search well for a topic or browse the most recently published episodes on their topic of choice. When they find yours podcast, they might pay attention to it and then subscribe to through Apple Podcasts in order for them to send your episodes in their mind automatically. If people see it in this way, they might also let others find out about it. This is why it is very important to own it in multiple marketplaces.
Using Social Media
It goes without saying that many people who pay attention to podcasts are also using social media. In the event that you learn how to share your episodes on social networking, this will help you to develop your listener base as well.
Start referring to your podcast on different social networking sites, such as Twitter, Facebook, Instagram, even YouTube. Share the link on Reddit and use your Snapchat account to go over what your latest episode is talking about. When promoting it on social networking, use tags linked to the theme of the podcast, your name, title of the podcast, and the different topics you’re covering. This can help more individuals to find you and your podcast!
Have Your Own Website and Blog
You must have a location where you are able to upload the podcast immediately and have others pay attention to it right away. If you have a time-sensitive topic you want to cover, it could not get all the eye you would like on Apple Podcasts.
When you initially begin on Apple Podcasts, normally it takes around 2 weeks for the podcast to be approved. They often have about a 7 day change, but it might take longer.
For time-sensitive topics, have an internet site where you are able to upload it, then share the links on social media. This really is also a good place to have a blog where you add text in for your podcast topics, which can then get targeted and get you even more listeners through social networking searches.
I also use links that take people to my website from my podcast. And links that take people from my podcast to my website. In SEO circles, that is called a back-link and it can help the search engines to find you better.
Incorporate a Link in Your Google Profile
Each of Google’s different social networking areas, formats, and properties are linked together and the look for those back-links all around the Internet. So you’ll need to link your entire profiles to each other. This enables you be observed everytime someone looks you up using almost any Google methods, whether they are on YouTube or Google. You intend to have that link in as many places as online as you can get it to be able to start branding yourself and get the eye of more listeners.
As you gain more listeners through those links, it moves you farther up the algorithm into more and more searches. This allows more individuals to find you and as they do, it moves you even farther up the in the search results. It is one of the best and fastest ways to grow you listenership!
Post it to Pinterest
Among the more surprising ways to promote a podcast is by utilizing Pinterest. This really is primarily useful for images, though they are able to link directly to the website the images came from. Make use of this to your advantage by posting an easy image, with the title of the podcast or topic, and some brief show notes. When someone is browsing Pinterest, they might encounter your image, and then visit the link to be controlled by the podcast.
Include information on your Amazon Author Account
For people that are authors and selling your book(s) on Amazon, you can produce an author profile. Included in that profile, mention your podcast and then add a link on your profile that directs people straight to your podcast! I am aware many people I’ve interviewed through the years that fail to accomplish this. When I explain how simple it is, they are amazed!
You will be surprised how well this works. For extra exposure for the book(s), don’t forget to talk about them on your podcast! That helps to generate those back-links again!
They’re just a couple simple tips to boost your listeners by promoting your podcast using resources many people are actually familiar with. You do not need to purchase heavy, expensive advertising. In actuality, all of the advertising is performing is sending someone to your website or podcast site to “check you out.”
Do the same on platforms you’re already using. In place of “cat pictures” or funny memes, use these platforms to promote your podcast! Drive some traffic from people who follow you already. Along the way, you’ll generate additional listeners, subscribers and, perhaps, some additional revenue (which we will discuss in the next article).