Many ebooks and other resources that business owners use will place a significant emphasis on the must be towards the top of search results, whether that be on Google Search, other engines, or even in places like social media. But surveys have shown that folks very often will look at other results and they’ll scroll down through the page. Being on top of a second page, for example, can be quite beneficial for traffic. Also, search ranking is only one area of the puzzle. Now Google places other results on the page like social recommendations and local results as well, meaning there are many more avenues open to you, and being first place is no more as crucial since it once was.
Myth #2: You are able to do SEO without any outside help
Doing SEO simply ensures that you follow some techniques and procedures to boost the chance that web users should go to your site. It is true that anybody can learn these techniques, and if you’re a website owner and you want to do your own personal SEO then you can spend enough time to master and apply those techniques. But SEO may be complex and touches many areas such as online marketing, coding, technical aspects along side PR skills. Most business owners simply do not need everything required to accomplish a congrats at SEO, and that’s why so many agencies exist that offer help. An easy IT worker or online marker is usually insufficient if you like truly good results.
Myth #3: META tags are very important
It used to be that every page on your website needed META tags to be able to rank well. Those are small pieces of code that could give Google a listing of keywords and a description. The search engine would base itself on those to learn what your web site was about. Now however, those do not affect your ranking at all. Both Google and Bing stopped caring about META tags to be able to index sites. However, they’re not useless. For example, your description tag would be the text that often appears close to the web link that shows up on the search result, so it’s still a useful little bit of the action. seo
Myth #4: Keyword-rich domain names are ranked higher
In the dotcom days, it used to be that the URL you used was very important. Google placed plenty of importance on the domain name, and if you have access to a title that had your keyword inside it, you’d gain a large advantage over other sites. This is the reason plenty of companies in the late 90s bought domain names for plenty of money. But now, the indexing process only talks about the actual content of your pages, and not the domain name. That name continues to be important, because people still reach see it, however it will not make you rank higher.
Myth #5: You have to submit your website to Google and other search engines
All search engines used to possess URL submission forms where you are able to send your website to Google and others. In reality, they still do, but that process is unnecessary. The crawlers these engines use now are sophisticated enough that any new site is going to be found in a matter of days, if not hours. The only real time you would have to worry about submitting your website is if for whatever reason it wasn’t indexed automatically after a few days.
Myth #6: Submitting a sitemap will increase your rankings
Google supplies a webmasters interface and from there, you are able to submit a sitemap, which is an XML file containing links to every page in your site. Some site owners make an effort to submit this type of file each time they make a change, but that’s not necessary. Submitting a sitemap doesn’t change your rankings, all it will is add pages that might not need been indexed already. If your website is typical and has links to most of the pages, then it will not be needed.
Myth #7: SEO has nothing regarding social networking
Before the advent of Facebook and Twitter, SEO was the main one and only technique to obtain traffic from a natural way. But now, social networking is everywhere, and the line is quickly blurring between the two. Though some marketers still consider SEO and social networking to vary beasts, the simple truth is they are very closely linked. For example, Google now places their particular social network, Google Plus, into its search results. If you can get enough influential people to fairly share your product and link to your website, then their recommendations will arrive in just about any Google search result that their friends does. This clearly affects SEO. On the reverse side, Facebook has started seeking search as well, by recently introducing their Open Graph engine, which searches based on friends and interests. So the two domains are closely linked, and they’re becoming closer most of the time.
Myth #8: Google doesn’t read CSS files
Myth #9: You need to update your home page all the time
Many people think that by updating their house page content all the time they’ll rank higher, or by not updating it their ranking will drop. Generally that’s not the case, because if you have a sales page that provides a product, then there would be no reason to update that page unless something about the merchandise changes, and Google expects that.
Myth #10: The H1 header has greater value compared to rest of your text
The structure of your page is observed by Google and other engines, but you have to realize that numerous sites are structured very differently. As a result, nobody specific tag has more value than another. An H1 tag is merely a header that corresponds to a CSS entry for an individual to see your page a specific way. It does not make Google rank your page any differently if you are using H2 tags instead, or if your keywords are mostly in the text and not in a certain CSS tag.
Myth #11: Linking to other highly ranked sites helps your ranking
Some sites attempt to link to numerous other high authority sites to be able to help their rankings, but that does not help at all. Google uses PageRank to decide how your website will rank, and that algorithm is dependant on how useful your website is to others, and therefore it will only look at exactly how many other folks link to you. Whether you link back for them is of no importance. Otherwise, any site could raise to the most effective by simply linking to an incredible number of sites, which is not the case.
Myth #12: Using automated SEO methods is always spam
Lots of people use automated SEO methods that do not fall under the spam area. Many companies have very big sites and they choose automated scripts to accomplish plenty of the grunt work of SEO. Whether or not a technique is spammy is dependant on what the effect is, not on what automated it is.
Myth #15: The title tag is hidden from search engines
Nearly all of what Google sees on your website is the text that can be viewed to users, such as what appears on the screen and is rendered in a website browser. As a result, it would be simple to think that the title is not picked up. However, your title is very important for SEO, because that’s the text that appears on the web link people will click on. Not merely is Google using it to help your ranking, but people will dsicover it as well when they go to select your site.
Myth #16: Usability doesn’t affect SEO
The entire point of SEO is to achieve traffic and get people to keep on your website for them to be entertained or purchase your products and services. As a result, SEO very much goes turn in hand with usability, because it’s this that will make a difference in if someone stays on your website for long. If your website is hard to use or navigate, it is very easy for individuals to go to the next search result. Also, the search engines themselves will look at layout and usability. If your website is hard to navigate for the viewers, it is going to be hard for the crawler as well, and having a bad usability really can affect your rankings.
Myth #17: The.edu and.gov backlinks are the most effective
It is true that most.edu and.gov sites are well ranked and have a higher authority, because those are generally official sites that are well maintained and contain no spam. However, this is really a byproduct of how they’re maintain, it is no guarantee. The simple fact that they have a domain which ends with.gov or.edu doesn’t help your ranking at all. When you have a backlink on one of these brilliant sites, it will only be just like just how much authority that site has. You gain nothing by the fact it is an academic or government site. Posting a backlink on an obscure.edu site will not help you anymore than posting it on an obscure blog.